This script aims to re-engage homeowners whose listings have expired and offer your services to help them successfully sell their property.
Introduction:
Hi [Homeowner’s Name], this is [Your Name] with [Your Real Estate Agency]. How are you today?
[Pause for a response]
Establish Rapport:
I noticed that your property at [Address] was recently on the market but didn’t sell. I understand how frustrating that can be, especially in today’s market.
Acknowledge Their Experience:
Selling a home can be a challenging process, and sometimes listings expire for reasons beyond the homeowner’s control. I’d love to hear more about your experience and what you think might have gone wrong.
[Pause to let them explain their situation]
Offer Insight and Expertise:
Thank you for sharing that with me. Based on what you’ve told me, it sounds like there may have been some opportunities to approach the sale differently. As a real estate professional specializing in expired listings, I’ve helped many homeowners like you successfully sell their properties by re-evaluating the marketing strategy and making necessary adjustments.
Present Your Value Proposition:
Would you be open to discussing a few strategies that could make a significant difference in getting your home sold this time around? For instance, I have some innovative marketing techniques and a comprehensive network that I believe could bring more qualified buyers to your doorstep.
Address Concerns and Provide Solutions:
I understand if you have reservations after your previous experience. Many of my clients felt the same way until we worked together. Here’s what I can do:
- Comprehensive Market Analysis: Provide a detailed market analysis to accurately price your home.
- Enhanced Marketing Plan: Implement a targeted marketing strategy, including professional photography, virtual tours, and online advertising.
- Personalized Support: Offer dedicated support throughout the entire process, ensuring you’re informed and confident every step of the way.
Schedule a Meeting:
I’d love to meet with you to discuss how we can tailor these strategies to your specific needs and get your home sold quickly and at the best possible price. Are you available for a brief meeting this week, perhaps on [suggest a day and time], to go over some ideas?
[Pause for a response]
Close with Reassurance:
Thank you for considering this opportunity, [Homeowner’s Name]. I’m confident that together, we can achieve the results you’re looking for. If you have any questions before our meeting, please don’t hesitate to reach out.
Looking forward to speaking with you soon. Have a great day!
This script is designed to be conversational and empathetic, addressing the homeowner’s frustrations while offering clear solutions and demonstrating your expertise. Adjust the details to fit your style and the specifics of your real estate practice.
